The Top 10 Ways To Attract Business
As salespeople and business owners, we are always looking for more ways to attract business. Here are The Top 10 Ways to Attract Business from Thomas Leonard's book, "Working Wisdom":
1. Be a walking example of how effective your product or service is.
2. Seek to serve instead of just seeking to sell.
3. Add value by networking all of the time: Be a matchmaker every single day.
4. Add value to your potential customers by expanding their professional vision and goals.
5. Add value to your current customers by making sure they're making the best use of your product or service.
6. Turn your customers into your company's research and development department, not just a focus group.
7. Improve your communication skills and style of relating to people so that they want to be around you - a lot!
8. Turn your customers into your sales deputies; have them feed you business instead of you having to "prospect" for it.
9. Teach others how to sell in an irresistibly attractive way; this guarantees you a strong future.
10. Strengthen your personal financial portfolio so you don't need the money anymore.
Happy selling!