As a small business owner, you are always looking for ways to grow and expand your business. While this can sometimes seem to be a big challenge, there are really only three ways that you can grow your business. If you want to grow your business this year, improving...
I was reading an article written by Warren Buffett about investing yesterday and he mentioned a local bank that went out of business recently. The vacant building was taken over by a new restaurant. The new owner quickly put a sign in the front window that reads, "Put your...
If you are familiar with marketing, I am sure you have heard of the 4 P's of marketing - Product, Price, Placement, and Promotion. These are the building blocks for any marketing campaign/program when you are dealing with a product. However, if you are in the service business, there...
As salespeople, we are constantly networking, meeting new people, making presentations, and working to sell our product or service. During this process, we meet a large amount of prospects, most of who are not in the market for our product or service, or may not be quite ready to...
In our fast paced, high-tech world, we are constantly bombarded with information. From a marketing perspective, the average person is bombarded by approximately 3500 marketing messages per day. As a small business owner, you are lucky if one of those is yours. You are even luckier if your...