The Top 6 Ways To Promote Your Business

Are you looking to grow your small business this year? If you are, here are the top 6 ways to promote your business and generate additional sales leads:

Conduct small scale seminars

Put together a small scale seminar (less than 10 people) on your product or service. Focus the first minute or two on who you are and what you do, and then spend the rest of the time adding value for your participants. This will establish you as an expert in your field, and should generate some interested prospects.

Give a speech at a client industry meeting

Focus on "how to" information, not propaganda. Establish yourself as an expert by adding value for the group. Again, this will help to establish your expertise.

Write "how to" articles for client related publications

Establish a reputation as an expert in your product or service by writing articles. This is a great way to market your business, as you will reach a large amount of people, and it is usually free.

Get involved in your community

Join the local Chamber of Commerce, or volunteer your time assisting a community organization. This will allow you to meet new people, expand your network, and get the word out about what you do.

Network, network, network

Join a networking group, such as BNI (Business Networking International), that meets on a regular basis for the purpose of generating referral leads. This is a great way to grow your business through quality referrals. Also, make sure that you dedicate time every week to grow and expand your network.

Put together a newsletter

Newsletters allow you to reach a large amount of people, add value for them, and let them know what you do and how it can benefit them. This is a great way to take advantage of "viral" marketing, as people will forward on your newsletter to others, giving you additional exposure. Add some or all of the above tools into your marketing tool bag, and watch your business grow!