Why Your Website Needs To Be Your #1 Marketing Tool

Many of my coaching clients ask me about the best way to market their business. In today’s world, the most effective way to market and grow your business is by tapping into the power of the internet! Here’s why:

Traditional marketing is no longer effective

If you stop to think about it, advertising, cold calling, brochures and PR are time consuming, costly, and not as effective as they once were.

The small and medium sized business has limited resources

If we were running a Fortune 500 company with an unlimited budget, traditional marketing would work just fine. However, since that’s not the case, the small business owner needs to make the most of the resources available!

The web is relatively inexpensive

With a one time up front cost to design your website, and low monthly hosting and upkeep fees, the web is a great way to market yourself and your business!

The web has advantages traditional marketing just doesn’t have

The web is global in nature, so everyone has access to your website. Additionally, the internet is a great way to tap into viral marketing, and also allows you to passively market and sell your services, so you make money while you are doing other things!

Having a website is a must for every business owner! If you haven’t tapped into this great marketing resource, you need to. Your business growth is depending on it!