Would you like to know how to generate massive amounts of highly qualified leads for your business? Would you like to be able to do this spending less than an hour of your time? Would you be even more interested if I told you that doing this doesn't cost you any money? If you'd like to learn one of the best ways to generate leads for your business, read on! The secret to being able to generate massive amounts of highly qualified leads for your business is to get in front of large groups of prequalified prospects. Well, that sounds great, but how do you actually do that? The key is speaking and presenting! Here are easy steps to being able to generate lots of great leads for your business through speaking and presenting:
Step 1 - Identify Your Ideal Client
The first step is to write down who your ideal client is. The more clear you are with this, the better the results will be. So, take a moment to get really clear about who your ideal client really is, and write it down.
Step 2 - Identify Where Your Ideal Client Hangs Out
What groups do they belong to? What organizations or associations cater to these types of people and businesses? Identify all of the potential organizations, business and networking groups, and associations and clubs that your ideal client would belong to. Once you have that list, determine which of those groups has outside speakers and presenters.
Step 3 - Approach The Organizations On Your List
Now, what you want to do is approach the organizations on your list, and ask them who you coordinates their speakers. Then, set up a time to meet with that person, introduce yourself, and figure out how to get on their speaker's list. Then, ask your contact what the biggest issues that their members have, and build a presentation that will address and solve their issue.
Key point - you never want to promote yourself or your services directly in your presentations! No one wants to see a commercial for your business. Give them massive value by building a presentation that solves their issues, and you'll have all the business you want, simply by following the next step.
Step 4 - Present, Collect, and Follow Up
Once you've booked the presentation, you want to blow them away with massive value! The key here is to present a solution to their problems. Once you do that, the key to generating high quality leads is to collect an evaluation form at the end of your presentation. Simple have a form that you can hand out that collects their contact information, has a couple of evaluation type questions on it, and then a simple offer at the bottom, like "contact me for a complimentary evaluation of my business" with a yes or no check box next to it. Then, to make sure they fill out the evaluation, collect them and do a drawing for some type of prize or giveaway. This can be anything that might be valuable to your target audience, but it's even better if it has something to do with your business. This will give your audience an incentive to give you some feedback, as well as their contact information.
Once you've collected the evaluations, now you have to follow up with everyone that's interested in your offer. You want to do this as soon as you can, so that it's still fresh on their minds. If you do this correctly, you should expect about 50% of the people that attended your presentation to sign up for your offer. Since everyone in the audience is an ideal client in your target market, you should convert a large percentage of these leads into business.
One more thing...
You're probably thinking to yourself, "Well, this is a great idea, but I'm deathly afraid of speaking!" If this is the case, I highly recommend that you join Toastmasters! Toastmasters is the best organization in the world to join if you are looking to work on your speaking skills. Not only will you become a better speaker if you follow their process, but you'll also build your confidence and meet some great people. I've included a link below so that you can locate your local chapter. I highly recommend you check them out!
Toastmasters - www.toastmasters.org