Are you looking for a great way to become more productive? Would you like to spend more time being proactive? Do you need to be spending more time on sales and marketing, and less time on paperwork and time wasters? If you answered yes to any of these questions, it's time to eliminate your office!
Have you ever paid attention to how reasonable you are? You know what I am talking about. You are thinking about starting your own business, but when it comes down to it, you have 100 "reasons" why you shouldn't do it. Or perhaps you have a dream vacation that you have been putting off, because you have "good reason to". Does this sound like you?
If it does, I want you to dig further. Being reasonable not only takes away from us pursuing our dreams, but can also affect us in our daily lives as well. Think about all the reasons you come up with for not calling someone you should, or not taking a simple action you know you want to take. What is this costing you? Your career? Your health? Your relationships?
Are you interested in significantly growing your business this year? How about improving your relationships or social life? Perhaps you just want to improve your overall network? One great way to have a significant impact in any or all of these areas is to leverage your time. One way to do this is to, "never eat alone".
Since most of us (at least those of us that are human) have to eat, spending your lunch hour effectively can have a huge impact on our business and/or social lives. Consider this for a second...
If you work 48 weeks a year, that's 240 opportunities to have lunch with someone. Now, I want you to imagine spending that time with a client, potential customer, or someone you want to get to know. Would that have a HUGE impact on your business and social life? You bet it would!
Have you ever noticed that you often attract who you are? For example, people that always have problems tend to attract other people into their lives that have similar problems. Another example is how people often make the same amount of money that their friends and family members make.
As a coach, I believe in the power of living a balanced life, and I try to be a role model for my clients. One of the things that I do to maintain balance in my life is to take the first week of the month off every month. Yes, that's right! By doing this, I am forced to maintain balance in my life. I am also refreshed and more focused when I am working. While you may not be in a position to take a week off every month, I want you to keep in mind how important balance is. By maintaining a balanced life, your stress levels go down, your focus improves, and you are healthier and more present with others. I personally find that my best ideas come to me when I am relaxing and "away" from my day to day responsibilities.
In order to be successful as a small business owner, you need to make sure that you are leveraging yourself to make the best use of your time, money, and resources. The one area that this is paramount is in your sales efforts! If you aren’t maximizing your time, money, and resources in this area, there is a good chance that you won’t be in business for long – or at least not as successful as you could be.
The reason this is so important is that in today’s world, people are getting bombarded from every direction. We have more and more opportunities, and less and less time to take advantage of them. To give you an idea of what I am talking about, IBM did a study and found that the average person gets bombarded by 3600 marketing messages a day! They also found that it takes 26 impressions to move someone from apathy about you and your product to being ready to buy. So, as a small business owner, how can you ever hope to be successful with your sales efforts? Here are the 3 key things that sales masters do to catapult themselves to success:
E-mail is a great tool that most of us use on a daily basis. The average person may send dozens, if not hundreds of e-mails a day. One thing that most people don’t do though, is leverage this great tool to market yourself, your product, or your service. Here are a couple of great ways to leverage your e-mail signature:
You are probably wondering why any sales coach would tell you to finish second to the competition! The truth is that you should always be looking to win the sale. At the same time, the reality is that sometimes you aren’t going to make the sale – at least right away. And, when that is the case, you want to position yourself as #2. You may be wondering why you would want to do this.
The answer to this question is apparent in something that just happened this week in my neighborhood. Cheetah Gym, a successful chain of gyms in Chicago, suddenly closed their doors this week. X-Sport, one of the competitors to Cheetah, quickly positioned their sales team outside of all the Cheetah Gym locations, and was signing up disgruntled Cheetah Gym members right in front of their closed doors! This was a smart move on their part, and a great example of positioning yourself as #2. Here are some keys to make this strategy successful:
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