Referrals are a great way to grow your business! In fact, according to a recent Nielsen study, customers are 4 times more likely to buy from a business when they are referred by a friend. Generating a referral is not only the ultimate compliment, but it also saves you time, money and energy compared to other forms of marketing and advertising. So, I’m sure if you are like most people, you’d love to get more referrals.
In my experience as a Business Coach, while most business owners and salespeople understand that referrals are probably the best way to grow their business, they either aren’t getting any referrals, or they aren’t getting enough to make it sustainable. If you are having a similar experience, here are the top 5 reasons you aren’t getting more referrals, as well as what to do about it: