Not Getting Enough Referrals? Here’s Why…

Referrals are a great way to grow your business!  In fact, according to a recent Nielsen study, customers are 4 times more likely to buy from a business when they are referred by a friend.  Generating a referral is not only the ultimate compliment, but it also saves you time, money and energy compared to other forms of marketing and advertising.  So, I’m sure if you are like most people, you’d love to get more referrals. 

In my experience as a Business Coach, while most business owners and salespeople understand that referrals are probably the best way to grow their business, they either aren’t getting any referrals, or they aren’t getting enough to make it sustainable.  If you are having a similar experience, here are the top 5 reasons you aren’t getting more referrals, as well as what to do about it: 

The Top 3 Myths About Word-of-Mouth Marketing and How to Avoid Them

Myth #1 – “Word of Mouth” is the best way to grow your business.

What’s your favorite and most effective way to generate new business?  If you ask any business owner or salesperson this question, they’ll almost always say “word of mouth”.  That seems logical, and it’s backed up by the statistics.  According to Nielsen, 92% of consumers believe in recommendations from friends and family over all forms of advertising.  Furthermore, 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing according to the American Marketing Association.  Let’s face it, having a client send you a referral is not only the biggest form of flattery, it’s also pretty close to a guarantee that you’ll generate a new client or customer.  However, the reality is that “word of mouth” isn’t a good way to grow your business.  The fact is that “word of mouth” isn’t a strategy - it’s hoping you will get business.  While it’s nice to be positive and hopeful, if that’s what you are relying on to grow your business, you will most likely be disappointed in the results!

Magnifying the Human Experience – Building Powerful Relationships

One key area to being successful is having strong, long lasting relationships. Whether romantic, family, friend, or business - relationships magnify our experiences by providing us the opportunity to share ourselves with others. If you have deep, rich, and rewarding relationships, chances are you will have a rewarding life. Here are a couple of things that you can do to ensure you master this part of your life:

Tip of the Month – Is Your LinkedIn Profile Driving Leads To Your Competition?

Do you currently use LinkedIn as a networking tool or tactic to grow your business?  If you are a business owner, salesperson, or in career transition, LinkedIn is probably the #1 networking tool that you have.  In fact, as of late 2016, there are over 467 million people currently on LinkedIn, and this number is growing exponentially.  With so many people using LinkedIn as a networking tool, it’s a great way to network and grow your business.  However, if you are using LinkedIn, which you should be, you may be inadvertently driving your potential customers or clients right to your competition!  If you are wondering how this could happen, read on for a great tip that just might save you some business…

The 3 Key Questions You Must Answer To Ensure You Make a Great Hire!

One of the key areas that keep my clients up at night is hiring and retaining top talent.  It’s one of the biggest issues business owners and hiring managers have.  It’s also exacerbated by the fact that there seems to be a large gap in the marketplace between the skills and talents companies are looking for and the talent currently available in the market.  Furthermore, the cost of hiring the wrong person can be astronomical!  Employee turnover, loss of customers, low morale, poor team performance, and legal issues are just a few of the things that you may have to contend with if you hire the wrong person.  So, what can you do to make sure that you hire the right person? 

In my experience, the key to hiring the right person comes down to answering 3 key questions: 

People Not Responding To Your LinkedIn Requests? Here’s Why!

Have you ever tried to connect with someone on LinkedIn, only to have them deny your request?  Are you sitting there, scratching your head wondering why the heck are they on LinkedIn if they don’t want to connect with people?  Would you like to grow your network, but are frustrated because people just don’t seem friendly?  We’ve all been there! 

Perhaps you’re doing a job search and there’s someone that works at the company that you’d like to work for, and you’d do anything to speak with them.  Maybe you’re a business owner and there’s a key contact you’d like to make, but they just aren’t responding to your attempts to connect.  If this sounds like you, you’re probably making the biggest mistake most people make on LinkedIn that dooms having your requests always end up being denied. 

Tip of the Month – The Top 3 Reasons You Aren’t Achieving Your Goals And What To Do About It

Have you ever wondered why you don’t achieve your goals?  Do you have a goal that you really want to achieve, but for whatever reason find yourself not taking action?  Perhaps you are taking action, but you’re just not getting the results you want?  Believe it or not, this is really common!  If you are looking to solve this problem once and for all, I have some good news for you.  Here are the top three reasons why you aren’t achieving your goals, and what to do about it:

Sales Tip – Optimizing Your Sales System To Maximize Your Results

Are you a salesperson or business owner that would like to significantly grow your sales?  If you are like most salespeople and business owners, that’s a no brainer.  Of course you want to grow your sales!  The problem is that most of the time in order to significantly grow your sales, you have to make significant changes to what you are doing or work way harder than you already are.  So, most salespeople end up settling for where they are now, instead of taking it to the next level.  However, if there was a way to grow your sales by simply working smarter, and not harder, would you be interested?  If you are, here are a couple of key things that you can do to take your results to an entirely different level, without having to work harder to make it happen:

Complimentary Coaching Session

Potential in Motion offers all of our prospective clients a complimentary coaching session, so that you can actually experience what it is like to be coached, have all of your questions answered, and make an educated decision as to whether coaching is a good investment for you. This will give you a better understanding of how coaching works, as well as a chance to become familiar with Tom's coaching style.

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