As a business owner, having great leadership skills is paramount to having success in your business.  In order to achieve the results you want, you have to be able to effectively focus and lead your team.  Your Leadership Point of View, or LPOV, is a process of self-exploration that helps you determine the key people that influenced your thoughts on leadership, your life purpose, your core values, and your beliefs about leadership.  Developed by Ken Blanchard, Leadership Point of View is a very effective tool to help you understand and articulate your beliefs about leading and motivating people.  So, why is this important?

If you are a small business owner, one great way to gain more exposure for your business is by having a Google Places page.  Having your business listed on Google Places allows people that are doing a local search to find you.  Additionally, it also allows you to promote your business in a way that will increase traffic to your website.  Here's why you need to take advantage of this great tool:

The hit show "Criminal Minds" centers on the FBI's Behavioral Analysis Unit, a highly specialized group of agents that profile serial killers based on their behavioral traits.  Each week on the show, the BAU uses their behavioral profiling skills to help local police track down and apprehend serial killers.  The show is really interesting, as it exposes the behind the scenes methodology that the FBI uses to apprehend the most dangerous of psychos.  Through their advanced profiling techniques, the agents track down the killers and bring them to justice, all within 60 minutes of course!  As I was watching the show the other day, it occurred to me that if you really want to be successful growing your business, you should be applying these very same profiling techniques to your marketing.  Here's the 6 step process profilers use, and how you can adapt this to your marketing efforts: